The aftermarket categories we serve.
The Auto SKUS Group helps automotive manufacturers win shelf space at national retail in 8 aftermarket categories: Car Care & Detailing, Functional Fluids, Performance Additives, Interior & Cargo, Air Fresheners, Lighting & 12V Electronics, Wipers & Replacement Parts and Safety & Roadside.
→ Deeper read: our complete guide to automotive retail category management
What buyers look for in each category
Car Care & Detailing
Wash, wax, interior care, tire shine and ceramic coatings. Buyers build this set as a good, better, best ladder, so a new line has to earn its tier with price architecture, packaging that sells in seconds, and a clear reason to replace an incumbent facing.
Functional Fluids
Motor oil, coolant, washer fluid, ATF, brake and power steering fluid. A traffic-driving set where buyers weigh specification coverage, freight and cube, and whether a program protects the category's key price points.
Performance Additives
Fuel treatments, oil additives, octane boosters and engine cleaners. High-margin, repeat-purchase items where buyers want claims they can defend, a clean good, better, best ladder, and a plan for impulse and inline placement.
Interior & Cargo
Floor mats, seat covers, organizers and cargo gear. Fit and value have to read on the package without an associate, and buyers look hard at return rates, pack-out and how a program flexes across store clusters.
Air Fresheners
Vent clips, hanging cards, sprays and gels. A dense, fast-turning set with seasonal fragrance rotation, where buyers judge a program on productivity per foot, newness cadence and in-stock performance.
Lighting & 12V Electronics
LED and replacement bulbs, USB chargers, dash cams and 12V accessories. Higher price points and fast product cycles mean buyers want certification paperwork ready, a clear refresh plan, and packaging that works on peg and inline.
Wipers & Replacement Parts
Wiper blades, bulbs, air and cabin filters and fuses. A replenishment category where coverage by vehicle decides the review: application data, fitment accuracy and fill rate matter as much as price.
Safety & Roadside
Jump starters, emergency kits, tow straps and tire inflators. Seasonal peaks on a year-round base, so buyers look for a program that works inline and on promotional end caps, with compliance documentation ready.
Is your category on the list?
Tell us your category and the retailer you want. We’ll tell you where your line fits and the fastest path to the shelf.
Talk to us →