The Auto SKUS Group represents automotive manufacturers at Walmart, AutoZone, O'Reilly, Advance and Costco. Between us we have called on buyers at every one of them, worked inside a national retailer, and run the platform we use to prepare every review.
No account handoffs and no junior team. The partners prepare every program themselves.
Rick has spent 20+ years on the manufacturer side of automotive retail, in VP and SVP sales roles at First Brands Group, Hopkins Manufacturing, Trico Products and Holley Performance Products.
He has run national retail accounts, built channel strategy across retail and aftermarket distribution, and prepared and presented line reviews for the categories he sold.
Chris leads the LRO platform. He has worked inside a national retailer, at Best Buy, and in the retail channel at Nokia/HERE, managing accounts including Amazon, Costco and Garmin.
He spent 8+ years at Wiser Solutions, a retail intelligence platform used by consumer goods manufacturers, and led a global rebrand at ShopperTrak. That retail data background is what the platform is built on.
Where we've worked
Buyers we've called on
We have watched good products lose shelf because the program around them was not built the way the buyer evaluates it. This is what we do about it.
We start from the retailer's category goals, margin floor and planogram constraints, then build the program to fit them. EDI, labeling and testing requirements are settled before the first PO, not after it.
The deck leads with category data and GMROI at a shelf price the shopper will pay. A partner who has presented to that retailer before prepares it with you.
The LRO platform tracks GMROI, assortment, operational scores and buyer intelligence between cycles, so nothing learned in one review is lost before the next.
Start with the LRO platform and run your line review program continuously, or talk to the partners about full manufacturer representation.